![]() ![]() Optionally, you can add a short description, pictures, and keywords. These questions are not just about your address, a link to your website and opening hours, but also require information about your industry and details such as “Wi-Fi available” or “child-friendly”. This includes, for example, answering as many questions about your business as possible. During this process, Google guides you through various menus and gives tips on what a perfect entry in GMB should look like. Google will send you a confirmation code and after completing that step, you can start filling your entry with information. You can then visit Google’s website (or use the Google My Business mobile app) and create a listing for your company or claim an automatically created entry as yours. To create a listing on GMB, you first need a Google account. Therefore, achieving a high rank on Google My Business is an essential goal of local SEO (search engine optimization for local search results). In most cases, it is much easier to achieve a high ranking in local search results than it is for classic organic search results. A well-designed listing and website are important for your ranking, as well as positive online reviews, e.g. As these entries usually appear prominently on the first page of Google’s search results, they are particularly important for online marketing.īuying ads in Google My Business is not possible which is why it is important to rank high in local search results organically. It also shows your company’s location as a map excerpt. Google My Business not only leads more potential customers to your website but also provides information about your company in Google’s search results, such as opening hours, phone number (can be dialed directly when using a smartphone), directions to your location, and rush hours. Importance of Google My Business in online marketing The increasing number of mobile users that search for local shops online makes it important for local businesses to include Google My Business in their marketing strategy.Īlthough companies have to create a Google My Business profile by themselves, Google automatically supplements this profile with entries from public sources such as company registers, rating platforms, or local directories. Gastronomy, specialist shops, or the service sector are some examples of companies that can benefit from it. The local component makes Google My Business a useful feature for companies that do not operate exclusively online but are connected to local business addresses. Screenshot with Google My Business entries on the first page of organic search results on These are integrated on the first page of organic search results and in Google Maps. ![]() Instead, it focuses on offers that are linked to local addresses. Unlike classic Google Search, Google My Business is not about gathering relevant websites for specific keywords. It is a kind of digital yellow pages where local businesses can create a company profile and enter various information about their enterprise. Google My Business (formerly known as Google Places) is a service that complements Google’s maps feature and search functions. ![]() 4 Optimizing your Google My Business entry. ![]() 3 Creating a listing on Google My Business.2 Importance of Google My Business in online marketing. ![]()
1 Comment
9/2/2023 05:05:30 am
Informative article! SEO is a game-changer in today's digital landscape, and your insights make it accessible for all. Thanks for shedding light on the ever-evolving world of search engine optimization
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